Moment to Breathe campaign
Called to direct the look and feel of Avada-themed WordPress site by marketing firm handling Together for Jackson County Kids. Design brief asked to have site feel calm, yet bold for this sensitive, yet important, health topic. Accompanying Word doc outlined the requested scrolling landing page.
Once the site artwork was approved, the look was applied to other elements of the Moment to Breathe campaign, a health communication campaign targeted to teen girls in Jackson County, Wisconsin. It aims to teach mindfulness and healthy coping mechanisms through messaging at school, online and in person. I designed a series of three posters and flyers that were printed and distributed in schools as well as a Snapchat filter for the first day of school.
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