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Wisconsin Waterfowl Association Website


Wisconsin Waterfowl Association is a non-profit organization dedicated to the restoration and conservation of Wisconsin’s wetlands. Contracted through a WordPress developer to update the site to a more engaging design, I suggested a bold, yet earthy color palette, hefty type and high impact outdoor photography. This complemented WWA’s request for a fullscreen homepage with large buckets. The large state graphic immediately identifies the site with Wisconsin, which is a key element to differentiate this organization from other similar groups. Shown here is my final Photoshop comp for the homepage.

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